Film Poster Research

To make a film poster that is appropriate for out film, both in theme and genre, I have looked at the posters of other similar films so that I can take elements from them to make a poster for the Parallel film. One film I looked at is the film, 'The Double', as this film has both genre and concept in common with our film. This film also has a two of the same person in it and uses it as the main focus of the plot. Although the second version of the main character in our film's plot is no more than a figment of his imagination, we could still have both of them shown in the poster in the same way that they are for the double to show that the film does have two of the same person in it as the premise and get people's attention that way. The poster also focuses more on the imagery than the words on the poster. All the text is very small and despite being in the middle of the poster, it is not the main focus and is instead used to separate the two images and further direct the attention of the observer towards them.

This poster is made for a movie that never made it to production, but shows all of the features that most posters have and should have. The name of the film is shown very clearly at the top in the logo, something also done in the double poster but to a lesser extent. The colour scheme for this poster is very simple, relying heavily on dark blues and using practically no other sorts of colours. This gives the poster a very clean look because there are no distracting factors, drawing the attention to the importan part in the middle. That is how this poster differs most to the Double's poster. Where the double's poster has the two images on either side, this film's poster has all the attention centered around the image in the center. The text at the bottom of this poster is also very important. The way the typeface is written, looking almost squeezed, is a style used in a lot of film posters and gives off the impression to a viewer that it is a professionally done poster.